$750*

*this fee is credited to The Filing Review fee if you choose to have Tend file your application.

For founders who have a name, a question, or both.

Most founders come to me at one of three moments: they want to know if their name is protectable before they invest in it, they've already fallen in love with a name and need to understand what they're working with, or they're ready to file and want a second set of trained eyes before anything gets submitted. This is where all three paths start.

I'll conduct a comprehensive clearance search and strength analysis, then deliver a written memo in plain English with a clear green, yellow, or red signal on your mark. If the first name you bring me has obstacles worth rethinking, we'll use what I find to evaluate your strongest alternatives so you leave with clarity on which direction is worth pursuing.

Includes:

•       Strategy conversation based on your specific situation, industry, and plans

•  Comprehensive trademark search using professional examiner methodology

•       Strength analysis (generic → descriptive → suggestive → distinctive)

•       Likelihood-of-confusion evaluation

•       Clear green light / yellow light / red light guidance

•       Class and goods/services strategy

•       Written summary in plain English

•       30-minute call to walk through results together

Good care before you commit.

$1,500 (+ USPTO application fees)

*Brands with multiple trademarks receive strategic portfolio pricing

For founders who want to have a licensed attorney file their trademark application with the USPTO.

Includes:

•       The Tend Check, plus:

•       USPTO-ready application drafting

•       Specimen guidance

•       Submission of your application by a licensed attorney, authorized to practice before the USPTO

•       Tracking of your application through registration

•       Response to non-substantive Office Actions.

•       Sending your Trademark Registration Certificate

The preparation that makes the difference.

$300/hr

For founders who receive a substantive Office Action and need help understanding what it means and what to do next, and founders who have a mark up for renewal.

An Office Action isn’t necessarily a no. It’s a question that needs a clear, well-reasoned answer. This is the moment where examiner experience matters most, because I know what the person on the other side is actually looking for.

Includes:

•       Full review of the Office Action and your application history

•       Plain English explanation of what the Office Action means

•       Review of your options and the real risk of each

•       Strategy recommendation based on your specific situation

•       Draft response outline you can use to respond yourself, or

•       Written response drafted and filed on your behalf

•       Follow-up communication with the examining attorney if needed

Still in your corner when it gets complicated.

$250/year

Available to returning clients. For founders whose brands are growing and who want ongoing protection without ongoing legal fees.

Includes:

•       Annual trademark and copyright portfolio review

•       Expansion risk check for new products, services, or markets

•       Naming guidance as the brand evolves

•       Light monitoring and strategy updates

The kind of attention a growing brand deserves.

$500 – $750

Copyright protection attaches automatically when a work is created, but automatic isn’t the same as enforceable. Before you can file an infringement claim, you need a registration. Before you can register strategically, you need to understand which works in your portfolio warrant it, in what order, and under whose name.

This is the right starting point if you have multiple works, derivative documents, co-authored materials, or contractor-created content and want a clear picture of your IP landscape before making registration decisions.

Includes:

•    Inventory and analysis of existing works and documents

•    Authorship and ownership assessment (sole author, co-author, work-for-hire)

•    Derivative works analysis

•    Registration priority recommendations

•    Plain English explanation of what’s protected, what’s not, and what’s worth registering

Know what you have before you decide what to enforce.

$350 – $500 per work, plus government filing fee

Registration is what turns automatic copyright protection into enforceable rights. Without it, you cannot file an infringement suit in federal court or claim statutory damages. The window that matters most is within three months of publication, when timely registration preserves your right to both statutory damages and attorney’s fees.

Government filing fees are $45–$65 per application and are billed separately. Professional fees vary based on the complexity of the work and the ownership situation.

Single work, sole author: $350 + filing fee

Co-authored or more complex works: $450–$500 + filing fee (co-authored, derivative, or work-for-hire situations)

Includes:

•    Authorship and ownership analysis

•    Selection of appropriate registration type and deposit requirement

•    Application preparation and filing with the U.S. Copyright Office

•    Plain English explanation of what the registration covers and what it doesn’t

Enforceable rights, not just automatic ones.