Hi, I’m Cassie, Founder of Tend Trademark.

I spent ten years at the USPTO reviewing thousands of trademark applications. I saw what worked, what failed, and what almost worked but got tripped up by a preventable problem at the filing stage. I also watched as those problems cost founders time, money, and confidence in their brand.

When I decided to work directly with founders, creators, and business leaders, I knew I didn’t want to build a traditional firm. The retainer model doesn’t fit the people who need clearance advice most: the pre-launch founder who hasn’t committed everything yet and just needs a clear, honest answer and the growing brand owner who needs to shore up their IP protections ahead of growth.

Tend Trademark exists to close that gap. I provide insider knowledge, real strategy, and fees that make sense for where you are with your business.

Take good care of your brand early, with Tend Trademark.