I spent ten years as an examining attorney at the USPTO, reviewing thousands of trademark applications and learning exactly what makes one succeed and what makes one fail. That insider perspective now shapes how I guide founders, creators, and business leaders through the brand decisions that matter most.

What I saw in my decade as a trademark examiner is that early, strategic naming decisions provide the strongest roots for a growing brand. The right name, filed correctly in the right class, at the right moment, becomes an asset that blooms as your business grows. The wrong one becomes a liability that’s expensive to prune back.

Tend Trademark is designed for early-stage and growing brands who want real trademark expertise and strategic guidance without the rigidity of a traditional firm. If you’re pre-launch and trying to understand whether your name is protectable, if you’re post-launch and realizing trademark protection is overdue, or if you’ve already filed and the USPTO has questions, I’d love to help you tend to your growing brand.